Honesty is the best policy

Skilled handwork and perfection in planning and execution are what define quality craftsmanship.

Of course, the selection and combination of the materials we use are also very important. Here we pursue a clear line: the material must be free to show itself for what it is. Steel should look like steel; leather like leather. For us, being authentic down to the smallest detail is the cornerstone of honest craftsmanship.

The function of the individual parts is the primary factor that guides us in choosing the materials. Must it be hard and durable? Shock and scratch resistant? Resistant to corrosion? Innovative high-tech components are also a source of solutions for new and challenging requirements. Despite all the demands we place on functionality, there is one thing we must never neglect: sensualness. The material should – and must – help make the watch both comfortable to wear and aesthetically pleasing.